For a good portion of my career, I thrived on being a marketer. From my early days as a market researcher, an account manager, and eventually an agency executive, I loved the strategy and process of creating great concepts with compelling messaging that influenced buyers’ behavior. Managing a creative team, a client team, or corporate team, is sometimes burdened with conflict. Handling conflict was not my favorite part of the job, ever!

I aspired to broaden my career and went back to school for a Masters in Leadership Development about 12 years ago. Through a confluence of introductions, opportunities and also being an adjunct instructor at Drexel University, I joined one of my cohort’s businesses, Merit Career Development. Initially, I began helping them with a new branding initiative, but in an “Ah Ha” moment we realized that I’d likely be a strong trainer for Merit, too. We were right. I have been running corporate trainings for Merit now for five years and I love it! But here’s the surprise: one of my favorite courses to facilitate, is Conflict Management (followed closely by Critical Thinking & Decision-Making.)

Why do I now enjoy talking about managing conflict? Because it makes sense to me now! And I also realize how much value it provides in driving better ideas and solutions. If we didn’t have conflict, and we all agreed on everything, we would live in a pretty boring, uni-dimensional world. How could we effectively cultivate new ideas or innovation without conflict?! It would be much tougher! The process of resolving conflict is very important, as well. It helps build and strengthen relationships, trust, and influences the development of new solutions to the challenges we face every day.

How Do We Make Conflict Good and Useful?

Ultimately, it comes down to three important things:

1. Being respectful towards the person or people who have a different opinion.
2. Opening yourself to hearing another perspective (opinion, solution, recommendation, etc.)
3. Taking the time to truly understand the other opinion

Learning to listen and take the perspective of the person you are in conflict with, or reframing your perspective, as we discuss in the Critical Thinking course, is extremely helpful. It can be enlightening. Put yourself in the other person’s shoes and give their idea a chance to be a winner to best understand the opportunities that may exist.

The results of working through conflict can be similar to a great brainstorming session; not all ideas are good or practical, but they often result in a better idea emerging through conversation and compromise. When this happens, the best part is that there is not one winner and one loser; everyone is a winner and feels ownership in the solution.

Good luck with conflict. Embrace it and become a better person by managing it with respect. You just may like the outcome!

Look for Part 2 of this series next month where we’ll share proven tips for recognizing different conflict styles and how to most effectively respond to them.

To learn more about the author, Gail Cooperman, or the workshops she teaches, click here. If you would like to bring any of our trainings to your location, please contact Jim Wynne at jwynne@meritcd.com or call 610-225-0449.