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Using Negative Feedback for Improved Performance

Receiving feedbackThe old Johnny Mercer song says you should accentuate the positive, eliminate the negative. When it comes to feedback, negative information may be what you should accentuate because it may be more meaningful to employees, and can even help them to become more productive and in tune with your company’s goals.

A recent study found that people may be more encouraged to change by hearing negatives. By about 3 to 1, people crave corrective feedback more than praise—as long as the corrective feedback comes in a constructive manner. Respondents in the study also believe corrective feedback does more to improve their performance than positive reactions. Corrective feedback—a nicer way of saying negative—includes suggestions for improvement, exploring new and better ways to do things, or pointing out something that was done in a less than optimal way. (Positive feedback is what you’d imagine: praise, reinforcement, and congratulatory comments. It’s no surprise that these tend to be much easier to deliver.)

How can you provide more effective constructive feedback? Consider these strategies:

  • Give more. You may be more comfortable giving all types of feedback if you do so regularly. Professor M.S. Rao advocates constant feedback, which goes hand in hand with continuous learning. Both support fast growth in careers, personal, or professional life. Feedback as a daily interaction becomes a natural part of the workplace rather than a dreaded annual event.
  • Focus forward. Look ahead with feedback so that you can help to direct future behavior in the right direction. Make specific suggestions about how you would like things to change.
  • Address the behavior, not the person. Focus on the specific behavior that you want to change, rather than personal traits, suggests Diane Gottsman, an etiquette and manners expert. For instance, this statement is too much about a character flaw: “You have no organizational skills and it showed in your presentation this morning.” This alternative gets specific about the action that needs to change: “It was clear that you were struggling to keep the audience’s attention on your report this morning, and I have some suggestions that I’d like to discuss.”
  • Actively listen. Feedback recipients need to feel that they have been heard, as a Fast Company article points out. In fact, you may want to ask the recipient for his or her feedback before offering your input. The employee may already know what needs to change. If so, it’s a great opportunity to compliment your employee’s insight and solicit ideas. Make sure you leave time for a response, and repeat what has been said to you to be sure you have heard right.
  • Control your emotions. Avoid giving feedback if you are angry or upset. If you become emotional during a feedback conversation, tell the person that you will need to think about the response and schedule a follow up meeting for another time.
  • Increase opportunities to make feedback more meaningful. Have a conversation after each project or assignment to shift the focus to career planning and how to mesh employee capabilities with those plans. Communication at the management level can note the up and coming stars and make sure the company retains these valuable individuals and continues to develop their talents.

To be an effective manager, giving feedback is a key skill. Merit Career Development offers leadership and communication courses that can help you hone your skills. For more information, please contact Jim Wynne at jwynne@meritcd.com

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