Customer Conversations

A two-step learning experience to boost listening skills

Customer ConversationsWhat do you do when your own field technicians can’t seem to communicate effectively with your customers? That was the challenge faced by a large global technology company who came to Merit Career Development for a solution.

The answer was a two-step process: measure employees’ listening skills and follow-up with a two-hour webinar reinforcing the key aspects of listening and interacting with customers.

The goal: empower field technical personnel to manage client conversations to ensure accurate communications and to create satisfied customers.

Measuring. We first asked employees to complete a simple assessment to gauge their listening skills. The Listening Skills Assessment (LiSA) measures three related aspects of listening: understanding the overall situation, attention to detail, and inferring personal interpretation.

Students watch realistic technology-related video scenarios and answer questions about the big picture, details about the situation and what they think was really going on in the example. It’s interactive and fun.

Before the webinar, students receive the results of their listening assessment. This establishes the baseline for the training session, the focus of which reinforces the key aspects of listening measured by the assessment.

Learning. The goal of the two-hour interactive webinar is to increase students’ self-awareness of their verbal and written communication styles as they work with customers. But it’s more than that. How can employees show they are really attending to the customer and want to leave both sides of the interaction satisfied?

Students learn how to observe non-verbal communication cues and follow-up on them, strengthening the customer relationship by showing good attention skills. Important listening skills like asking open-ended questions, reflecting back to the speaker, paraphrasing and summarizing help the individual obtain accurate information from the customer and make sure the employee is getting the real message.

And the webinar covers more than just verbal communication skills. It also highlights effective electronic communications. Students learn how to create effective and appropriate electronic messages, write messages that are clear, concise, coherent, and to project a positive voice image. These are all crucial communication skills in today’s business environment.

In the end, participants leave the course being more self-aware and carrying some new tools to use in effective customer communication.

To learn more about how Merit Career Development can solve your business challenges please contact us.

 

© 2014 Merit Career Development. All rights reserved. For more information, please contact Jim Wynne at jwynne@MeritCD.com.

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