3 tips for creating a successful communication plan

3 tips for creating a successful communication planA communication plan is an essential tool for project managers to plan for resources, establish deadlines and reduce the likelihood of costly surprises. Project managers can use communication plans to create goals, set expectations, allow room for criticism and enable a dialogue for all stakeholders.

Although communication plans are important, not all project management training focuses enough on the critical skill of creating a reliable plan. Improve your effective communication skills and follow these three tips next time you develop a plan for a major project.

1. Identify all stakeholders and their influence levels

When you establish a communication plan, the first step is to assemble your stakeholder team and assess what members’ roles will be and how they can be most effective. Because stakeholder teams are made up of people from various departments or even separate companies, there are numerous barriers to communication. An effective plan removes these barriers, establishing clear lines for discussion among project members.

In order to make more effective use of time and resources, analyze the influence level of each stakeholder and plan accordingly. For example, a meeting without a decision maker present may end up wasting resources and the time of those who attend. Conversely, meetings should not be set for high-level stakeholders when only minor details are discussed and their presence is unnecessary.

2. Select an appropriate method of communication for all stakeholders 

A common cause of miscommunication is the multiple channels used in today’s workplace. Business communication can take place via email, over the phone, through texts or on video chats. When you create your plan, set a clear mode of communication so that no records are lost and key stakeholders aren’t left out of conversations. Video chats are often the best for keeping remote stakeholders engaged with the rest of the team, but email can help by providing a clear record. Help your team decide on the modes that work best for them.

3. Establish the frequency and level of detail 

A communication plan should plainly and unequivocally lay out the times and dates that members are expected to meet, talk or present data. Meetings held too often may lead to reduced attendance, while meetings held too infrequently may create gaps in communication and loss of productivity.

The level of detail required for each should be established beforehand, so that everyone is on the same page and prepared, leading to less wasted time. Regis College also points out that communication plans that improve productivity also contribute to lower resource costs because work is more efficient.

And don’t forget the project’s executive when building your communication plan. Make sure to include opportunities for the executive to communicate expectations, changes or even kudos.


© 2014 Merit Career Development. All rights reserved. For more information, please contact Jim Wynne at jwynne@MeritCD.com.

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